Privacy Policy
Effective Date: November 2025
Last Updated: November 2025
HydrationandCooling.com (“Hydration and Cooling,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit our website, make a purchase, or interact with us through other channels such as email, phone, or events.
By using our website, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website and services.
1. Information We Collect
A. Information You Provide to Us
We collect personal information that you voluntarily provide, such as:
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Name
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Email address
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Phone number
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Billing and shipping address
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Account login details
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Payment details (processed securely through PayPal)
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Communication preferences
Payment Processing: All payments are securely processed by PayPal. We do not store or have access to your full payment card details.
B. Information Collected Automatically
When you visit our website, we automatically collect certain data, such as:
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IP address and browser type
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Device identifiers and operating system
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Pages viewed, links clicked, and time spent on site
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Referring URLs and general geographic location
We use cookies and similar technologies to enhance your browsing experience, remember preferences, analyze traffic, and improve site performance. You can control cookie preferences in your browser settings.
2. Microsoft Clarity and Other Analytics Tools
We use Microsoft Clarity, Google Analytics, and similar tools to understand how visitors interact with our website. Clarity helps us analyze user behavior through heatmaps, session replays, and usage metrics to improve site performance and usability.
Data Collected by Microsoft Clarity:
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Clicks, scrolls, and navigation patterns
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Device and browser type
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Page load times and performance data
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Non-identifiable usage patterns
Clarity may automatically mask sensitive information before recording. No personally identifiable information (such as names, passwords, or payment data) is collected by Clarity. Microsoft may use aggregated data to improve its products and services, as described in the Microsoft Privacy Statement.
How to Opt Out:
You can adjust your browser settings to block cookies or tracking scripts, or visit https://optout.aboutads.info/ to manage advertising preferences.
3. How We Use Your Information
We use the information we collect to:
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Process and fulfill orders
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Provide customer support
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Manage your account
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Communicate about orders, promotions, or product updates
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Improve our website, products, and user experience
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Detect and prevent fraud or security issues
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Comply with applicable laws and regulations
4. Sharing Your Information
We only share your information as needed to operate our business:
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Service Providers: For payment processing, shipping, hosting, and analytics
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Business Transfers: In case of a merger, acquisition, or sale of assets
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Legal Obligations: When required to comply with laws or lawful requests
We do not sell or share your personal information with third parties for advertising purposes.
5. Cookies and Tracking Technologies
We use cookies and similar technologies for:
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Site functionality (e.g., shopping cart, login)
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Analytics and performance measurement
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Marketing (limited and non-identifiable)
You can disable cookies in your browser; however, some site features may not function properly.
6. Data Retention
We retain your information only as long as necessary for business, legal, or tax purposes, or as required by law. When data is no longer needed, we securely delete or anonymize it.
7. Data Security
We use commercially reasonable measures—including SSL encryption, firewalls, and access controls—to protect your information. However, no data transmission or storage can be guaranteed 100% secure. You use our site at your own risk.
8. Children’s Privacy
We do not knowingly collect personal data from children under 18. If we become aware that we have collected such data, we will delete it promptly. If you believe a child under 18 has provided us with information, please contact us at Email.
9. Your Privacy Rights
Depending on your location, you may have rights to:
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Access and obtain a copy of your data
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Correct or delete your personal information
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Opt out of data sharing or targeted advertising
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Withdraw consent at any time
To exercise these rights, please contact us using the information below.
10. Do-Not-Track and Opt-Out Preferences
Our website does not currently respond to “Do Not Track” signals, but you may opt out of analytics or advertising cookies via your browser or our cookie banner.
11. U.S. State Privacy Rights (CCPA/CPRA and Similar Laws)
If you are a resident of California, Colorado, Virginia, Connecticut, or other states with similar privacy laws, you have additional rights, including:
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The right to know what personal information we collect and how it’s used
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The right to request deletion or correction of your information
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The right to opt out of sharing personal information
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The right not to be discriminated against for exercising these rights
We have not sold or shared personal information in the last 12 months.
To make a privacy-related request, contact us at Email
12. Updates to This Policy
We may update this Privacy Policy periodically. The “Last Updated” date above indicates the most recent revision. Significant changes will be posted on this page or communicated directly via email.
13. Contact Us
Hydration and Cooling
Attn: Privacy Officer
100 Coxe Avenue #403
Asheville, NC 28801
📧 Email
14. Review, Update, or Delete Your Information
To review, correct, or delete your personal information, please contact us or submit a data access request via email. We will respond in accordance with applicable privacy laws.